Why Bulk SMS Marketing Still Works in UAE (2025)
Bulk SMS is one of the most cost-effective, highly engaging, and fastest ways to reach customers in the UAE. With over 90% open rate, SMS marketing remains a powerful tool for:
E-commerce promotions
Banking alerts
Government notifications
Event updates
OTP & authentication
Whether you’re a startup in Dubai, an SME in Sharjah, or a global brand operating in Abu Dhabi, choosing the right bulk SMS provider is critical.
Top 5 Bulk SMS Providers in UAE [2025 Review]
| Provider Name | Features | Pricing (from) | Location | Best For |
|---|---|---|---|---|
| Etisalat Messaging | UAE-based operator, high delivery, full API | AED 0.08/SMS | UAE-wide | Large businesses |
| Du Bulk SMS | Instant delivery, DND filter, GUI dashboard | AED 0.10/SMS | UAE-wide | SMEs & telecoms |
| GulfSMS | Multi-language, bulk sender ID, scheduling | AED 0.06/SMS | Dubai | Marketing agencies |
| Mobishastra | Global reach, 2-way SMS, OTP integration | AED 0.05/SMS | Dubai & global | Developers & APIs |
| TextGlobal ME | Cloud dashboard, delivery reports, templates | AED 0.07/SMS | UAE & UK | E-commerce & startups |
Features to Consider Before Choosing a Bulk SMS Provider
Delivery Speed & Reliability
– Instant message delivery, even during peak hours.API Integration
– Easy REST or HTTP APIs for developers to connect with CRMs, ERPs.Sender ID Registration
– Choose providers who support branded sender ID (approved by TRA).DND Filter
– Make sure your messages don’t go to Do-Not-Disturb numbers.24/7 Customer Support
– Live support via phone, email, or chat, especially in local time zones.Pricing & Bulk Discounts
– Compare per SMS rate and look for free test credits.
Who Uses Bulk SMS in UAE?
Banks – for OTPs & transaction alerts
E-commerce stores – for promotions & order tracking
Educational institutes – for exam schedules & attendance updates
Real estate firms – for new project launches
Restaurants – for menu offers and loyalty programs
How to Send Bulk SMS in the UAE (Step-by-Step)
Choose a provider (from the list above)
Register & verify your account
Upload your contact list
Create your SMS message (max 160 characters)
Choose your sender ID (TRA approved)
Send instantly or schedule
Track performance with real-time reports
Pro Tip: Local vs Global Providers
| Type | Pros | Cons |
|---|---|---|
| UAE-Based | Local support, TRA-compliant | Usually higher pricing |
| Global | Lower rates, scalable APIs | May lack sender ID registration |
Q1: Is bulk SMS legal in the UAE?
A: Yes, but it must comply with TRA regulations and DND rules. Always use registered sender IDs.
Q2: Can I send bulk SMS with a custom brand name?
A: Yes, if you register your sender name with your provider and get TRA approval.
Q3: What’s the best bulk SMS gateway for startups?
A: TextGlobal ME and GulfSMS offer the best value for new businesses.
Q4: Can I send OTPs through bulk SMS?
A: Yes. Use services like Mobishastra or Etisalat Messaging which offer OTP and 2-way communication.
Q5: Which provider offers the cheapest bulk SMS in UAE?
A: Mobishastra and GulfSMS start at AED 0.05–0.06/SMS depending on volume.
Final Verdict
If you’re looking to grow your business through instant communication, choosing the right bulk SMS provider in the UAE is a game-changer.
🥇 Best for Large Business: Etisalat Messaging
💼 Best for Startups: GulfSMS
🌐 Best for Developers & APIs: Mobishastra