Logan Paul apology for the controversial “suicide forest” video is one of the most discussed in influencer history. If you’re wondering what he said, how he apologized, and whether it’s sincere.
1. What Happened & Why He Apologized
In December 2017, Logan Paul filmed a video in Japan’s Aokigahara forest showing a deceased individual who appeared to have died by suicide. The video included him and his friends laughing and reacting insensitively, sparking widespread outrage. The video was quickly removed, and Logan issued apologies on multiple platforms.
2. Logan Paul’s Apology Script: Exact Words
In his second, more earnest apology video (January 2, 2018), he said:
“I made a severe and continuous lapse in my judgement. I don’t expect to be forgiven. I’m simply here to apologize.”
He continued by acknowledging the raw nature of their reactions, expressing regret for posting the video, apologizing to the victim’s family, and asking fans not to defend him.
A version of that script circulated on Reddit too:
“I made a severe and continuous lapse in my judgment… I should have never posted the video… from the bottom of my heart, I am sorry.” – Reddit
3. Public Reaction & Was It Effective?
Critics initially dismissed the apology as scripted and opportunistic. Some noted he might have even profited—reports estimate he earned between $12,000 and $97,000 from the apology video views alone.
While his first apology was seen as half-hearted, many viewed the second one as more sincere—calling it a rare example of a YouTuber taking responsibility.
He followed up with strong actions: donating $1 million to suicide prevention, hiring help to manage his reputation, and taking a break from vlogging.
Quick Summary
| Subject | Details |
|---|---|
| Apology Script | “I made a severe and continuous lapse in my judgment… I don’t expect to be forgiven… I’m simply here to apologize.” |
| Target Audience | The internet, mental health advocates, the victim’s family, and his fans. |
| Public Reaction | Mixed—criticism for insincerity; praise for reflection and action. |
| Actions Taken | Donation, reputation management, break, and content overhaul. |
FAQs
1. What was Logan Paul apologizing for?
Logan Paul apologized in January 2018 after posting a YouTube video showing the body of a suicide victim in Japan’s Aokigahara Forest, which sparked global outrage.
2. Where can I read Logan Paul’s full apology script?
The apology script is available in his YouTube video “So Sorry” and in written form across news outlets like The Guardian and BBC.
3. How did Logan Paul apologize?
He issued two apologies: a written statement on Twitter, followed by a video titled “So Sorry” where he took responsibility for his actions and acknowledged his mistake.
4. Was Logan Paul forgiven by the public?
Public opinion was divided — while some accepted his apology, many criticized it as insincere or too late.
5. Did Logan Paul face any professional consequences?
Yes. YouTube temporarily suspended his ad revenue, removed him from Google Preferred, and paused his projects.
Final Thoughts
Logan Paul apology did more than address backlash—it sparked a broader discussion about influencer responsibility, content ethics, and the nature of public apologies in digital culture.